Mathivanan Thangavel

Creating a well-defined budget is a critical step in developing a successful market research plan. It ensures that you have […]

Picture this: You just spent weeks conducting comprehensive market research. Surveys are completed, data is collected, reports are compiled. You

Secondary Research, First-Class Results: A Practical Playbook In today’s data-driven business landscape, secondary research has become an invaluable tool for

Picture this: Your competitor just launched a game-changing product that’s stealing market share, but you had no idea it was

Market research might seem like a daunting task reserved for large corporations with hefty budgets, but the truth is, every

In today’s data-driven business landscape, making informed decisions requires more than intuition and experience. Smart organizations understand that before investing

In any research or business planning process, the temptation is to leap straight into data collection—surveying customers, conducting focus groups,

Just because you can sketch a stick figure doesn’t make you a graphic designer. Just because you know how to

Have you ever stood at a crossroads in your business, facing a big decision with no clear answer? Maybe you’re